Gladiator GarageWorks is the industry-leading heavy duty storage solutions brand. In the process of creating their new ecomm website, we recognized the need to helping consumers quickly understand why they need the brand’s best-in-class products, while driving them to discover and purchase in as streamlined an experience as we could. As such, we created a consumer-centric web strategy to bridge the why-should-I-buy gap for consumers.
Client
Gladiator GarageWorks
Role
Copy Director
Project
Content, Web, Product Strategy
Team
Aisle Rocket
Get Organized
A PAGE TO DRIVE INSPIRED PURCHASES
During COVID, garage organization sales were through the roof. We wanted to create an opportunity for consumers to learn about the ways in which they could leverage the full range of Gladiator products to get various “zones” of their garage in order. Optimized with search terms and replete with merchandising opportunities, this “garage organization” page was designed to inspire and create a streamlined purchase experience.
Let’s Shop.
Category Landing Pages
Utilizing refreshed imagery, forward-thinking design and creative story architecture, these pages serve as “destinations” for consumers to better understand Gladiator’s offerings and how they stack up to the competition.
Single Page Shopping Experience
With hand-curated products arranged against a garage background, this page helps customers select and purchase the solutions that will work best for them – without ever leaving the page.