Murphy’s Naturals offers naturally potent insect repellent (and many other products) that’s are not only good for you but good for the outdoors, too. We worked with them to reposition their brand and refresh their look and feel — all in the name of bringing their goodness to life in bigger and more vibrant ways.
Client
Murphy’s Naturals
Role
Creative Director
Project
Brand Refresh + Creative Dev
Team
Baldwin&
We did it all…
From market research to brand positioning, to revamping the Murphy’s logo, to reimagining their voice and tone, to rethinking their packaging. Every piece aimed to communicate the true, pure goodness that Murphy’s Naturals stands for — in everything they are and do.
BRAND VOICE
Behind that do-good, neighborly exterior lies a barely contained,
outdoors-loving,
super-nerd.
Imagine if Jeff Goldblum and Bill Nye had a baby. That’s our voice.
(But also…sorry for that visual).
